Project OPEN Training

In Partnership with Kansas State University Polytechnic Campus and Salina Area Chamber of Commerce

APRIL 2021 Course Offerings

Basics of Marketing, Management & Strategy: Tuesday, April 27th | 5:30-8:30pm | Kansas State Polytechnic      REGISTER HERE

Financial Basics & Tools: Wednesday, April 28th | 5:30-8:30pm | Kansas State Polytechnic                                            REGISTER HERE

1. 1. Basics of Marketing, Management, and Strategy

      – Focused training on essential information to assess the feasibility of your ideas to start or grow your business. Those completing this step will have the base knowledge of the components of a standard business plan.

      Includes the following concepts:

      • Your mission: What you do, who you serve, and why
      • Your vision for the future: A picture of your business in 5 years, how you will get there
      • Your Team
      • Knowing the options: How to structure / organize your business;
      • External and internal environment: customers, competitors, regulatory environment
      • The 4 P’s of Marketing: Product, price, place; promotion
      • What is your target market; how will you communicate with prospective buyers
      • Who are your competitors and what is your competitive advantage;
      • Potential for growth

   2. Financial Basics and Tools

      – Training geared to accurately calculate future sales and costs, determine working capital needs, and prepare for the future needs of new and existing businesses.

      Includes the following concepts:

      • Conducting break-even analysis;
      • Forecasting sales, costs, assets, liabilities;
      • Understanding tax compliance;
      • Exploring financial statements;
      • Determining working capital needs;
      • Define funding needs.
      • The Go No-Go Decision

If you have any questions regarding our training courses or eligibility for Project OPEN, email us at open@salinakansas.org